Product Development: Principles and Tools for Creating Desirable and Transferable Designs by Christopher A. Mattson and Carl D. Sorensen is a comprehensive guide that focuses on the principles and tools necessary for designing products that are both desirable and transferable across different markets and contexts.
The book delves into the stages of the product development process, providing insights into how to effectively translate customer needs into innovative design solutions. It emphasizes a practical approach, combining theoretical concepts with real-world applications. The authors explore various design tools and techniques that can be used to create products that not only meet customer expectations but also adapt to changing market conditions and technological advancements.
Key topics include the integration of user-centered design, the importance of cross-functional collaboration, and the role of prototyping and testing in the development cycle. With case studies and examples from industry, the book offers valuable lessons for professionals and students interested in product design and development.
It's aimed at those looking to improve their understanding of the product development process, whether they are engineers, designers, or managers in the field.
