This book, Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers by Andrew R. Thomas, Dale M. Lewison, William J. Hauser, and Linda M. Foley, provides practical strategies for effective direct marketing. It covers key topics such as customer targeting, relationship building, and creating personalized marketing campaigns. The book offers actionable insights on how businesses can attract, retain, and engage customers through direct marketing techniques to drive growth and loyalty.
