This book, Business Models: Innovation, Digital Transformation, and Analytics by Iwona Otola and Marlena Grabowska, explores the evolving nature of business models in the digital age. It covers key concepts such as innovation, digital transformation, and data-driven decision-making, providing insights into how businesses can adapt and thrive in a rapidly changing market. With practical examples and strategic frameworks, this book is a valuable resource for business leaders, entrepreneurs, and students looking to understand modern business dynamics.
